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WGSN Beauty: The multibillion-dollar beauty market still up for grabs

In WGSN’s 2021 forecast of big ideas and key opportunities for the beauty industry, a few major themes stood out. Among them, a valuable market that brands are being slow to cater for: the $6 trillion...

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WGSN Beauty: The hero-moment colours coming from your screen to your beauty...

As our real-time and screen time worlds merge – with many of us spending as much time in digital communication as in human to human – the colours that we see and interact with are evolving. The palette...

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Self-care is homeward bound

As the outside world becomes more tumultuous, and consumer stress levels rise, the home is increasingly important as a wellness retreat. This is a trend that goes beyond the ‘bathleisure’ pampering...

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Beauty and the packaging beast

With annual e-commerce transactions now at 40 billion and rising, beauty brands can do their bit to combat #packagingfail. They can also save money at the same time, making it a win-win for the planet...

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Creating Tomorrow: products (and people) with purpose

In the past six weeks, I’ve listened to two brilliant speeches on the subject of purpose. The first was from cognitive behavioural psychotherapist Ian Martin, the second from Unilever CEO Alan Jope....

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Creating Tomorrow: finders keepers

Some years ago, I worked at Marie Claire, and every six months I’d board a plane for New York and commence a month on the road for the biannual catwalk shows (this is not an article about catwalk...

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Creating Tomorrow: are you a Compressionalist?

How are you feeling this morning? Tired? Rushed off your feet? Under pressure? All three, perhaps? (Exasperated you’re being asked so many questions when you just want me to get to the point?) When we...

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A move towards activism for the Spanish fragrance market

By the end of 2018 Spain had positioned itself as one of the leading nations within the fragrance market, becoming the second biggest global exporter right after France, and surpassing countries such...

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Creating Tomorrow: filling the needs void

www.plasticfreedom.co.uk We are bored with big business. Our trust in politicians must surely be at an all-time low. Global corporations need to work harder and harder to persuade us that they’ll do no...

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Highlights from the wonderful world of Tim Walker’s new V&A exhibition

Wonderful Things, the latest exhibition at London’s V&A museum, offers an immersive look at the fantastical work of British photographer Tim Walker, and includes 10 new series of photos influenced...

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Creating Tomorrow: clean beauty, tweakment, or both?

The increasing polarisation of the beauty industry I managed to get shampoo in my eye during yesterday morning’s 10-minute shower. I don’t think that’s happened since I was about six years old, and...

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Welcome to WGSN Beauty

In the magazine world, they used to call it the ‘hot book’. The title that everyone wanted to read, to write for, to edit. The concept doesn’t exist so much today. Magazines don’t sell in large enough...

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WGSN Beauty: The must-know facts for building a successful beauty brand

Sniffing black pepper, covering myself with sparkly powder and stirring carrier oils in huge vats. The first six months of my job as beauty director at WGSN introduced me to a different aspect of...

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Image may be NSFW.
Clik here to view.

WGSN Beauty: The multibillion-dollar beauty market still up for grabs

In WGSN’s 2021 forecast of big ideas and key opportunities for the beauty industry, a few major themes stood out. Among them, a valuable market that brands are being slow to cater for: the $6 trillion...

View Article

Image may be NSFW.
Clik here to view.

Creating Tomorrow: filling the needs void

www.plasticfreedom.co.uk We are bored with big business. Our trust in politicians must surely be at an all-time low. Global corporations need to work harder and harder to persuade us that they’ll do no...

View Article


Image may be NSFW.
Clik here to view.

Highlights from the wonderful world of Tim Walker’s new V&A exhibition

Wonderful Things, the latest exhibition at London’s V&A museum, offers an immersive look at the fantastical work of British photographer Tim Walker, and includes 10 new series of photos influenced...

View Article

Image may be NSFW.
Clik here to view.

Creating Tomorrow: clean beauty, tweakment, or both?

The increasing polarisation of the beauty industry I managed to get shampoo in my eye during yesterday morning’s 10-minute shower. I don’t think that’s happened since I was about six years old, and...

View Article


Image may be NSFW.
Clik here to view.

Welcome to WGSN Beauty

In the magazine world, they used to call it the ‘hot book’. The title that everyone wanted to read, to write for, to edit. The concept doesn’t exist so much today. Magazines don’t sell in large enough...

View Article

Image may be NSFW.
Clik here to view.

WGSN Beauty: The must-know facts for building a successful beauty brand

Sniffing black pepper, covering myself with sparkly powder and stirring carrier oils in huge vats. The first six months of my job as beauty director at WGSN introduced me to a different aspect of...

View Article

Image may be NSFW.
Clik here to view.

WGSN Beauty: The multibillion-dollar beauty market still up for grabs

In WGSN’s 2021 forecast of big ideas and key opportunities for the beauty industry, a few major themes stood out. Among them, a valuable market that brands are being slow to cater for: the $6 trillion...

View Article
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